WeddingSutra Favorites Unveil Post-Wedding Trends from the Indian Market #WedInIndia

PRNewswire

Mumbai (Maharashtra), [India], March 28: Indian weddings have always been an important part of the country’s culture, known not only for their opulence but also for spanning multiple days filled with intricate rituals. Historically, these events were seen as displays of extravagance and affluence. However, in 2024, Prime Minister Narendra Modi shifted his focus towards them. destination weddings and appealed to NRIs as well as affluent Indians taking their baraats abroad, to instead explore newer locales in India for destination weddings .

"The statements brought more attention to the multi-crore wedding industry with many now seriously looking at its larger economic impact, which would once have been brushed off as 'fluff', says Parthip Thyagarajan, CEO of WeddingSutra.com . "The 'Wed in India' movement It goes beyond mere logistics. This trend reflects a larger movement spurred by governmental programs aimed at boosting local travel. Additionally, it taps into a stronger longing for couples to rediscover traditions and their ancestral connections,” he explains.

Weddings may be an all year affair but the peak season ends around end February or mid March every year. At the end of this peak season luxury wedding planners and influencers in the WeddingSutra Discuss how the market has transformed over time and highlight emerging opportunities.

Rajasthan, Goa and Kerala have always been the top choices but some of India's locations that one wouldn't have considered a decade ago-Mahabalipuram and Pondicherry in Tamil Nadu and Dehradun in Uttarakhand-are prime examples. "They have ridden the wave of destination weddings to attract couples from across states and cultures," states Neha Seth Arora, cofounder of Saffron String. "Destinations like Kashmir, Hampi, and Rann of Kutch offer more than beauty--they promise immersive experiences. Hotel chains and Tourism boards should work with wedding planners and event curators to bring these venues to global audiences," she adds.

Design Professionals Join the Trend

Previously, much of our work entailed mimicking international trends, usually using imported materials. Nowadays, we source everything locally," explains Chetan Chouhan from Mokshiva Wedding & Events.

"Aakash Doshi, founder of Zesst Events & Weddings, explains that their collaboration with traditional artisans has enhanced both their design portfolio and community prospects. He notes that when guests appreciate a locally crafted hand-painted mural, it deepens the festive experience," he says.

Photography Through a New Lens

Photographers are also discovering new sources of creativity. According to Rajesh Satankar, co-founder of Knotting Bells, “While Indian weddings have traditionally been colorful, they are increasingly becoming more personalized.” He adds, “One assignment I particularly enjoyed was a wedding in Rajasthan where the couple wished to showcase their passion for nature through the photographs. We captured some portraits amidst a mustard field during sunrise, resulting in images that seemed eternal.”

"Today, we go beyond merely recording events; instead, we create visual narratives that emphasize the splendor of Indian heritage and scenery. Each shot presents a chance to spotlight both the couple and the location where they decided to commemorate their marriage," explains Megha Israni from Israni Photography.

Job Openings and Female Business Owners in Wedding Services

Honoring customs and exploring fresh, lively destinations ultimately leads to funds flowing into popular spots for weddings away from home. As Chetan Chouhan points out, “Each wedding creates jobs for numerous individuals, including catering staff, floral designers, local performers, and transport service providers.”

In Weddings by Ekta Saigal Lulla, she emphasizes the substantial role played by female entrepreneurs in the wedding sector. She states, “Whether they are local craftspeople, henna artists, makeup specialists, clothing and decoration designers, women are the foundation of this business.”

The India Story

Anvi Thaker from The Creative Company notes, "There is an inclination to incorporate 'The India Story' across all aspects—such as setting up ittar counters, offering block printing and bangle-making sessions during mehndi ceremonies, designing traditional mandaps, and serving regional Indian cuisine at various events."

Abhirath Shah of ANS Weddings who recently organised a magnificent wedding in Vrindavan, states, "When you get married in India, your wedding isn't just another event. It becomes a living tapestry of tradition, love, and culture. Guests leave not just with memories but with a piece of India woven into their experience."

Vithika Agarwal from Bengaluru-based Divya Vithika Wedding Planners shares her insights on how destination weddings The events she arranges throughout South India often collaborate with nearby enterprises to provide visitors with exclusive experiences. For instance, during a recent event in Coorg, they hosted a coffee-tasting session at a local plantation. As souvenirs from the gathering, attendees received specially crafted coffee mixes as wedding presents.

Concludes Abhirath Shah: "The 'Wed in India' movement not only highlights the allure of Indian locales but also reinforces the nation’s position as a premier destination for luxury and festivities worldwide. This demonstrates that when it involves weddings, India provides more than mere locations; instead, it offers immersive experiences steeped in tradition while exuding contemporary elegance."

About WeddingSutra

Founded in 2000, WeddingSutra.com acts as the definitive resource for couples and their families, linking them with premier wedding planners, caterers, entertainment providers, photographers, makeup artists, decor designers, and others, to craft extraordinarily memorable weddings.

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