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On May 25, 2025, Addis Ababa — The Executive Secretary of the United Nations Economic Commission for Africa (UNECA), Claver Gatete, urged African nations and enterprises to step up their initiatives aimed at boosting the international recognition and competitive edge of African brands. During the launch of the "Brand Africa 100: Africa's Top Brands 2025" rankings in Addis Ababa, the capital city of Ethiopia, Gatete initiated this discussion, focusing on the continent’s most respected brand names. As Africa’s growing middle c...