Langsung ke konten utama

ECA Head Calls for African Brands to Amplify Global Presence

On May 25, 2025, Addis Ababa — The Executive Secretary of the United Nations Economic Commission for Africa (UNECA), Claver Gatete, urged African nations and enterprises to step up their initiatives aimed at boosting the international recognition and competitive edge of African brands.

During the launch of the "Brand Africa 100: Africa's Top Brands 2025" rankings in Addis Ababa, the capital city of Ethiopia, Gatete initiated this discussion, focusing on the continent’s most respected brand names.

As Africa’s growing middle class drives the expansion of the continent’s consumer market, expected to exceed $2.2 trillion by 2030, Gatete noted that the narrative around branding in Africa is just as varied and vibrant throughout different regions of the continent.

He provided instances of innovative activities across Africa focusing on value enhancement: Ghana and Ivory Coast excelling in cocoa processing, Kenya leading in mobile banking, Nigeria’s flourishing creative sector, Rwanda's efforts towards sustainable development, and South Africa's robust industrial foundation.

Gatete highlighted the continent's demographic edge, noting that over 70 percent of its population is below 35 years old, which he described as having "significant repercussions" for sustainable development.

Even with this promise, he admitted that just a few African brands have gained significant international recognition, a hurdle that needs to be tackled via collaborative efforts.

To tackle the issue, Gatete suggested five strategic routes for incorporating genuine African brands into the larger developmental framework of the continent and boosting their global competitive edge.

He emphasized that an authentic African brand should encapsulate more than just a logo or tagline; it needs to reflect Africa’s narratives, cultural essence, and ambitions.

The Africa's Best Brands 2025 rankings were jointly compiled by Brand Africa, UNECA, and African Business via an extensive survey carried out across 31 nations.

Provided by SyndiGate Media Inc. Syndigate.info ).
Label:

Komentar

Posting Komentar

Postingan populer dari blog ini

National Gallery of Zimbabwe Set to Showcase 80 Photographic Masterpieces

Starting May 30, the National Gallery of Zimbabwe will host "Portraits of Zimbabwe," an exhibit featuring more than 80 photographic prints by the late photographer Chicago Dzviti. The portraits of Zimbabwe have been brought about through the support of the U.S. Embassy. The exhibit will be jointly curated by Jennifer Kyker, who holds dual positions as an associate professor of ethnomusicology at the Eastman School of Music and as an associate professor of music in the College Music Department at the University of Rochester, along with Fadzai Muchemwa, the curator of contemporary art at the National Gallery of Zimbabwe. Dzviti was born in Shamva in 1961, and from this rustic background, he cultivated an interest in photography. He further honed his skills at Harare Polytechnic starting in 1987. This initiated a career spanning nearly ten years, notable for vividly portraying various aspects of Zimbabwean life. The narrative captured societal norms,...
Posting Komentar
Baca selengkapnya

Fighting Strong Against Naxalism: Chhattisgarh CM Sai Claims Since Seizing Power

Jashpur ( Chhattisgarh [India], May 22 (ANI): Chhattisgarh Chief Minister Vishnu Deo Sai highlighted that ever since the BJP assumed power, the security forces have been combating "vigorously" Naxalism . He went on to claim that the government has asked for the Naxals To abandon violence and reintegrate into normal society. Justice will be served, and the government will handle their rehabilitation. He further added that Naxals have started to capitulate en masse, and the recent operation was the largest such event to date. Since taking control, our soldiers have been engaged in combat. Naxalism quite emphatically. Operations are ongoing without interruption, and we have been experiencing success. Additionally, we have encouraged them ( Naxals ) to cast aside violence, bullets and bombs, and join mainstream. They would be given justice and Government will rehabilitate them. The result is befo...
Posting Komentar
Baca selengkapnya

Tourism Minister Calls for Global Artistic Talent: Design a Bulgaria-Inspired Poster

Sofia, May 13, BTA/GNA – On Monday, Tourism Minister Miroslav Borshosh extended an invitation to artists worldwide to design a poster capturing their perception of Bulgaria, whether seen firsthand or still undiscovered. "Real, inspirational, and unique" were the qualities he emphasized in his post on Facebook. He shared an image of Prof. Bozhidar Yonov’s famous poster, which earned him the top spot at the International Tourism Poster Contest in Milan back in 1970. "Now, he returns to the global arena—as an inspiration for the inaugural international tourism poster contest hosted by Bulgaria," Borshosh highlighted. On May 8, the International Triennial of Stage Posters – Sofia collaborated with the Ministry of Tourism. launched a Travel Poster Contest for Bulgaria The event at the BTA National Press Club in Sofia will be held with the backing of the Union of Bulgarian Artists, the National Academy of Art, and the Bulgarian News Agency (BTA). An a...
Posting Komentar
Baca selengkapnya